Merlin Entertainments, which owns the theme park, plans to use machine learning to dynamically adjust prices based on factors like the weather. Looking to save money while visiting Legoland? Consider ...

Pricing continues to be one of the most crucial decisions retailers face. Set prices too high, and customers drift away; too ...

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...