Linear is a dish best served programmatically. On Wednesday, Dish Network announced Dish Connected, which is a way to package linear and streaming inventory programmatically. Dish already sold some ...

Consumers already see all of it as “television.” It’s the marketing industry that’s clinging to old distinctions that no longer serve us. The future of planning and buying lies in unified video ...

In a panel discussion at e4m Connected TV Conference 2024, industry experts mulled over Unlocking Synergies: Converging linear TV & non-linear mediums for omnichannel success. The panel included Pavan ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Elizabeth Herbst-Brady, chief revenue officer at Yahoo. The explosive growth of CTV ...

FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and ...