The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

A business executive and his team brainstorming with yellow adhesive notes on a glass wall. The decisions on where where to hold corporate brainstorming meetings can help increase the chances of ...