EyeQuant is training software to predict how irresistible banner ads will be to human eyes. Welcome to the future of AI-powered marketing. In Defense Of Banner Ads In the right hands, the banner ...

If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple ...

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...