Over time, Hallmark revolutionized the greeting card industry by standardizing the practice of placing its brand on the back of each card. In 1944, the company’s now-famous slogan ...

According to a copyright mark on the back of the card, it was printed by Hallmark in 1938. Newsweek has reached out to Hallmark for comment. The discovery of the card left Cerutti "shocked and in ...

At Hallmark alone — the largest manufacturer ... to complete to see if I had some potential as a greeting-card writer. Back then, it was an actual physical portfolio I had to type out and ...