In 2005, Simon Sinek ’95 seemed to have ... Why does your company exist?” Sinek argues that people don’t buy what you do, they buy why you do it, citing companies like Apple and Starbucks that, he ...

Simon Sinek is the author of four books ... Virgin is Richard Branson. Apple is Steve Jobs. It’s the same thing. So you really want to go through your own life and you look at the peaks and ...