We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial ...

Marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on TikTok. What are biggest digital marketing trends for 2020? More—as in more ...

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. Chief Marketer, the leading information resource serving ...

Sam Calagione, Founder of Dogfish Head Brewery Sam Calagione, Founder of Dogfish Head Brewery: Dogfish had the dubious distinction of being literally the smallest commercial brewery in America. We ...

The big transformation is our go-to-market because we have historically been at field-oriented organization, where the physical interaction with the customer happens in the home. But as the customer’s ...

Melanie Huet, President of Brand Management and Innovation, Newell Brands Melanie Huet, President of Brand Management and Innovation at Newell Brands: About a year and a half ago, our CEO identified ...