Hideki Sato, who led the design of Sega's beloved consoles from the '80s and '90s, died on Friday, according to the Japanese ...

Sato's career in games began in the 1970s.

The storied engineer passed away this Friday, February 13, 2026, at age 77. Joining Sega back in 1971, Sato saw the company go through every transformation firsthand, from a U.S.-based electronics ...

Hideki Sato, the designer behind virtually every Sega console, and the company’s former president, has died age 77. Japanese games outlet Beep21 reports that Sato passed away this weekend.

Hideki Sato, former president of Sega and designer of its consoles, has died at the age of 77. Japanese media outlet Beep21 reported on his death. “Hideki Sato, known as the father of Sega hardware, ...

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"Known as the Father of Sega Hardware, Mr. Hideki Sato passed away yesterday," Beep21 announced, as translated via machine.