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Apple, Movie and Box Office

Apple's 'F1' movie had a secret weapon at the box office — but it might not help next time

Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

Variety on MSN · 1d

Apple Finally Has a Box Office Hit With ‘F1.’ What’s Next for the Studio’s Movie Strategy?

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

The New York Times · 2d

‘F1: The Movie’ Gives Apple Its First Box Office Hit

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

1don MSN

'F1' is Apple's first box office hit. Its director shared an idea for a crossover sequel featuring Tom Cruise.

Joseph Kosinski, the "F1" director, said that audiences had to decide if the movie would get a sequel.

5hon MSN

Box Office: ‘Jurassic World Rebirth’ Aims for $100 Million Over July 4th Holiday

Though Universal’s dinosaur tentpole is expected to loom large in multiplexes across the globe, current projections are ...

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