Most of Ferrari's clients are existing customers, but new buyers are increasingly coming from younger generations.
The average age of a Ferrari customer is decreasing, and the trend may continue with the launch of an EV later this year.
Ferraris are becoming increasingly popular among younger buyers, with the CEO of the luxury automaker revealing that 40% of ...
Ferrari is planning to debut its first all-electric car in October and says that attracting younger buys has been an ...
Speaking to CNBC in Singapore, Vigna said: "40% of the new clients are below 40 years." That, he says, is a big ramp-up from ...
Ferrari is experiencing a significant shift as younger buyers increasingly gravitate toward the iconic Italian brand. CEO ...
Ferrari is attracting more first-time younger buyers, according to the company’s CEO. The company will continue to tightly ...
We are watching what’s going to happen in the next month, next weeks,” said the Ferrari CEO at CONVERGE LIVE. “We are on the ...
While Ferrari has been tight-lipped about specifics, the move reflects a broader industry trend toward electrification, ...
This change represents a turning point for the Italian brand, indicating that a new cohort of wealthy enthusiasts is keen to ...
It’s always been a trope that buying a fast car in your 40s or 50s was a sign of midlife angst, if not a full-blown crisis; but that rather ...