S4M’s move to the Ask Locala name is intended to better represent the company’s suite of advertising and measurement solutions and cement its focus on supporting location-based businesses.

Adtech platform S4M has launched a new ad format, Multi-Store DCO, which allows advertisers to display multiple store locations within their ad that are based on a consumer’s real-time proximity.

As part of the arvato Systems group for many years, software solutions provider S4M – Solutions for Media will change its name to arvato Systems S4M. arvato Systems, as a subsidiary of arvato AG and ...