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A switch in bottle sizes has led a Midwest tonic and mixers company to source nearly all of its ingredients and packaging ...
Wine marketers understand and expertly leverage this deep-seated psychology. They carefully craft their branding and packaging to evoke specific emotions and associations. A natural cork ...
As digital transformation unlocks new frontiers in design and production, the opportunity to innovate in luxury packaging has ...
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Bee Lightly wine creates buzz in a bold, creative wayBy innovating wine packaging, the brand proves that a great wine can be forward thinking. Ready to pour a glass and toast to a wine drinking evolution? In many ways, wine and how it has been ...
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Target’s New Wine Collection Comes in Paper Bottles, and It’s Changing More Than the PackagingThe wines are packaged in the Frugal Bottle — a recyclable paper bottle made from 94% recycled materials. The packaging is five times lighter than glass and reduces carbon emissions by up to 84%.
The humble glass bottle and cork are no longer the default packaging choices for winemakers. “Consumers are happily buying wine under screw caps,” says Riekie de Jager, national wine buyer at ...
Telmont has also axed its gift boxes – a common non-negotiable for a luxury wine brand like a Champagne house. “The best packaging is no packaging. We make Champagne. We don’t make gift boxes. Just by ...
From the bright yellow packaging to the non-traditional name, Butter was a standout among a sea of traditional bottlings. More importantly, the wine consistently delivered above expectations ...
This story is from an installment of The Oeno Files, our weekly insider newsletter to the world of fine wine. Sign up here. One evening, with friends gathered at our home, we would occasionally ...
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