In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote ® Systems (NASDAQ:KEYN), the global leader in Internet and mobile cloud testing & monitoring, today announced that WebEffective®, Keynote's SaaS-based ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More UserZoom, a company developing software to measure digital experiences ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

Life is full of A/B tests. People perform A/B tests every single day, often without knowing. From parenting to gardening — and everything in between — we test options to see what works best: Does my ...

User experience is crucial in today's competitive digital marketplace. Make sure your message is heard by developing an impactful user experience. Your audience is the most important aspect of your ...