Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

This brand refresh also reflects NDTV Profit’s intent to strengthen its positioning in the competitive business news segment.

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

After several years of research, design work and community feedback, William & Mary has unveiled new visual identity guidelines meant to bring consistency to the use of logos and graphics across the ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...