Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Would you sacrifice one person to save five? Such moral choices could depend on whether you are using a foreign language or your native tongue. A new study from psychologists finds that people using a ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

John Stuart Mill’s (1806-1873) father, James Mill, was an outspoken advocate of utilitarianism and a friend of Jeremy Bentham, its founder. John Mill was born into a household steeped in utilitarian ...

Depending on who you ask, the world of fashion tends to seamlessly (or not) blend with the world of art. Often times we’re presented with outfits from designers that leave us scratching our heads and ...