That number is the average revenue per user, or ARPU, and it’s closely ... because less churn can increase subscribers’ “lifetime value,” the expected future revenue from a subscription, ...

The streaming giant is shifting focus from average revenue per user to lifetime value. By Glenn Peoples The Ledger is a weekly newsletter about the economics of the music business sent to ...

Marketing technology firm Fyber has partnered with mobile tools provider Game of Whales so that games publishers can accurately calculate user lifetime value in real-time. What makes this offering ...