That number is the average revenue per user, or ARPU, and it’s closely ... because less churn can increase subscribers’ “lifetime value,” the expected future revenue from a subscription, ...

By evaluating user value and other performance metrics in real time, ARPU facilitates data-driven decisions that drive quick wins. When crafting short-term growth strategies, this not only ...

The streaming giant is shifting focus from average revenue per user to lifetime value. By Glenn Peoples The Ledger is a weekly newsletter about the economics of the music business sent to ...

Originally published by Don Peppers on LinkedIn: Customer Lifetime Value, Part II: LTV as a Business-Building Tool In my last post I discussed the basic concept of customer lifetime values and why ...