COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

The University of South Carolina has a housing shortage. It is looking for ways to fix it. An ever-growing student body — including a record freshman class this year with nearly 700 more ...

COLUMBIA, S.C. (WIS) - The University of South Carolina (USC) released a statement on the upperclassmen housing shortage. The statement comes after a report from The State newspaper titled “USC ...

The focal point of the University of South Carolina's new logo is not a palmetto tree, a stylized silhouette of the campus's historic Horseshoe, or even a ferocious fighting gamecock. It's the ...

The University of South Carolina has opened Campus Village, a $240 million on-campus student housing development in Columbia, S.C. Comprising a total of 1,800 beds, the property marks the largest ...

Carolina’s rebranding introduces a new block-letter spirit mark. Southern California has a “USC” block-letter athletic logo. (Image courtesy of University of South Carolina website) (Image courtesy of ...

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...