“We wanted the term to feel special; because it’s rare, almost magical to build a unicorn company,” Lee told TechCrunch+. We were also curious what Lee thinks about other analogies that draw ...

The question of whether or not you should invest in a unicorn company when it comes to market ultimately comes down to how comfortable you are with their performance from start-up to public offering.

She coined the term unicorn, here she tells Inc. how the business landscape has changed in the years since. --As told to Sam Blum "When I started Cowboy in the summer of 2012, I made a list of ...