Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the ...

Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has ...

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become its local ratings currency in all markets starting in January. “Clients ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation When you purchase through links on our site, we may ...

There are many arguments over sporting events’ television ratings and viewership, often between rival network PR executives pointing out particular data advantageous to their broadcasts. But the ...