Mars Inc. announced Wednesday it’s changing the branding of its Uncle Ben’s rice products, the latest in a slew of companies to shift gears amid mounting public pressure to address the racist ...

Mars will change the name of its Uncle Ben’s rice products to Ben’s Original ... told CNN Business. Mars decided to rebrand the products after hearing from consumers and employees who ...

The parent companies of Aunt Jemima, Cream of Wheat and Mrs. Butterworth’s also said at the time that they would retire or rebrand their products. The rice brand was named for Uncle Ben ...

Uncle Ben's rice is losing its longtime logo and ... which he says was "a long time coming." But rebranding, he says, is never going to be enough to make amends as long as the company lines ...

Uncle Ben’s rice is getting a new name and new branding after it came under heavy criticism for promoting racial stereotypes. The line of rice products will now be called “Ben’s Original ...

Though Uncle Ben's has never been a Black-owned company, it attempted to rebrand the controversial figure in 2007 and "Ben" is currently portrayed as a businessman on its website. “Racism has no ...

Aunt Jemima, a breakfast foods brand, was the first to announce that it would rebrand to no longer be based on a “racial stereotype.” Rice brand Uncle Ben’s, which is owned by Mars ...

CLEVELAND, Ohio -- Uncle Ben’s will undergo a rebrand, Mars, the owner behind the line of rice products, said Wednesday. “As a global brand, we know we have a responsibility to take a stand in ...

The rebranding of Uncle Ben’s to Ben’s Originals was the fastest ever undertaken by Mars Food, with the feedback of an online research community pivotal to making changes that increased purchase ...

In June, the food companies that make Uncle Ben's, Aunt Jemima, Cream of Wheat and Mrs. Butterworth's said they would retire or rebrand their products. Mars' rice brand was named in the 1940s for ...