Justin Gaethje just produced a tremendous performance against Rafael Fiziev without the UFC logo on his gloves. After suffering a horrifying KO defeat to Max Holloway in his last outing ...

The logo was a complete redesign from the first one, with a text-heavy approach. The company decided to adopt its initials 'UFC' into the logo, with the 'F' being split into two parts. Below the ...

The heavy-handed Gaethje had two solid black gloves as if he were fighting for a contract on Dana White's Contender Series, the UFC logo nowhere to be found... "Why did Gaethje's gloves have no ...

One of the problems in identifying the true worth of a UFC championship belt comes in that the company changed the design of ...

The black shorts feature two red roaring lion heads with gold lettering for Jones's name, the UFC and Venum logos, and Philippians ... wore a vibrant tribal design at UFC 300, while former ...

UFC claims to have solved glove-induced cuts by moving all seams to the palm of the glove. The design mitigates illegal glove grabs by removing space on the wrist that an opponent can grab.

A before-and-after image showing how lucrative ad logos in the UFC Octagon can be swapped out ... More between brands, in this case, a wine company for a tire company. After 18 months of testing ...

With WWE and UFC officially merging as one publicly-traded company Tuesday morning, Endeavor’s two sporting giants unveiled their co-branded “TKO” logo. The lime green emblem features the ...

UFC, the mixed martial arts powerhouse, has officially tied the knot with Vince McMahon’s professional wresting juggernaut WWE, creating a new company called TKO Group that started trading on ...

IBM DEPLOYING ADOBE FIREFLY GENERATIVE AI TOOL FOR MARKETING, DESIGN TEAMS "It’s also going to help them, the UFC, the commentators and everybody that’s working on the broadcast and fights ...

The UFC has sought legal action against the newly-formed Pillow Fight Championship (PFC), amid concerns over similarities in the two brands' logos. Pillow fighting might not sound like much of a ...