From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated brand identity," including two ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...