Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

A second spring is blooming for a uniquely visual interface that lets users view thousands of files at once as proportionately sized rectangles, grouped to represent folders. These “treemaps” will see ...

Google mentioned on Google+ on the Google Analytics account, that a new AdWords reporting feature named Treemaps is coming to the software. Treemaps promises to offer AdWords advertisers quicker ...