I'm a fan of the current trend towards more flat logo designs. The simplest possible ... the outer ring with the BMW letters and made it transparent. While the car company's taking pains to ...

The black circle around the edge of the logo is now transparent "Our new brand design is geared to the challenges ... with the central stokes of the M and the W shorter than the rest.

Thiemer says that the new brand design is “geared to the challenges and opportunities of digitalisation for brands”. The transparent, two-dimensional has more “graphic flexibility” than the previous ...