Toys from Takara Tomy provided key design precedents for Japan's lunar mission. How do you design a Nerf blaster that’s appropriate for kids, but looks menacing enough to blow out a zombie’s brains?

WHSmith’s High Street stores will now serve as the exclusive long-term shop-in-shop partner for Toys ‘R’ Us in the UK. Locations and opening dates will be announced in the coming weeks. “Our customers ...

Typically, once children become teenagers, they are too cool for toys. But Sarah Evers, co-owner of Dancing Bear Toys on Kenilworth Road in East Asheville, has noticed many college-age to 30-year-olds ...