Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce ...

It considers every touchpoint in the customer marketing journey and gives tribute to each channel to show the value of each touchpoint. The challenge most marketers face is which channel or ...

Cross-channel rules-based means that it ignores ... The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

These capabilities move the channel from the upper funnel to the ... they can make sure that every touchpoint counts.

you have a higher chance of consumers interacting with at least one touchpoint. Second, by creating myriad touchpoints with seamless data sharing across each, cross-channel marketing enables you ...

"Touchpoint Guru" Hank Brigman defines a touchpoint as an influential action initiated by a communication, a human contact or a physical or sensory interaction. Each touchpoint is a message that ...

cross-channel engagement. "We've moved beyond traditional media to become a scalable, data-driven engine for community engagement," said Matt Weiner, CEO of Touchpoint Markets. "Our solutions are ...