It considers every touchpoint in the customer marketing journey and gives tribute to each channel to show the value of each touchpoint. The challenge most marketers face is which channel or ...

Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce ...

These capabilities move the channel from the upper funnel to the ... they can make sure that every touchpoint counts.

you have a higher chance of consumers interacting with at least one touchpoint. Second, by creating myriad touchpoints with seamless data sharing across each, cross-channel marketing enables you ...