Narrator: TOMS slip on canvas shoes, became synonymous with the brand turning into what marketing pros call a hero product. Russ Winer: A hero product is a product that is the archetypal brand ...
The shoe company, best known for its Alpargata ... and product leadership was key," Fix said. From a brand and marketing perspective, Toms is leaning back into its roots of supporting important ...
Now that's unexpected. TOMS shoes have taken their latest collection to new heights--literally! This season, the shoe brand will be offering wedges that look as comfortable and cool as their ...
Footwear manufacturer Toms is driving home the impact of its donation policy in which the brand gives away a pair of shoes for every pair purchased through a virtual reality push in partnership with ...
Summer is here, and it is time to neatly pack the heavy-duty leather sneakers and shoes into their designated boxes, and bring out the lightweight, fun, colourful slip-ons. Now, we don't know about ...
he said. ?Being able to connect with our supporters through their mobile devices takes our movement one step further, engaging them in our brand and allowing them to get involved through a different ...