It doesn’t matter if you avoid social media or are chronically online enough to know what “faerie smut” is – if you’re a reader, you’ve probably heard of BookTok. Reader communities ...

BookTok began with rather saucy content, but quickly grew beyond to include various genres, creating a diverse niche. BookTok's rising popularity is shaping the book market, with creators having ...

As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations jumping on board–skyrocketing bestsellers, reviving backlist titles and informing reading habits worldwide 1.

One of the biggest market-based communities on TikTok is one you might have even seen creeping into the real world recently: BookTok. BookTok, a sub-community on the video app TikTok, focuses on ...

But the immense impact TikTok, owned by Beijing-based ByteDance, has had on the publishing industry over the past five years cannot be denied, for it’s #BookTok that is largely responsible for ...

The top books BookTok is reading Credit: Funny Story by Emily Henry / Perfume & Pain by Anna Dorn / Where Sleeping Girls Lie by Faridah Àbíké-Íyímídé Join Mashable as we look back at all ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Now she thinks, “Oh God, what if I don’t?” The platform’s hive of readers, known as BookTok, has become a dominant commercial force in publishing. It’s remade the bestseller lists and ...

But as social media sensations are handed book deals and writers are pushed towards BookTok, it seems that the publishers are also increasingly finding their authors online. More recently ...