“In a design paradigm. . .the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

Creativity can be as valuable in an office or a factory as it is at studios like Pixar, claim the change specialists at HWC. Creative thinking doesn't require a lone genius struggling to find ...