MM&M

Study: Populus affirms link between script lift and telehealth

Script lift is the ultimate goal for many pharma marketing campaigns, but definitively tracking it often proves elusive. Populus Media, however, believes it has made gains in boosting script lift in ...
Nasdaq

OptimizeRx Demonstrates Measurable Script Lift for a Major Depressive Disorder Brand Targeting Physicians of Hard-to-Reach Patients

The Company’s AI-guided predictive targeting platform delivered three times the return in half the time of the traditional trigger-based program WALTHAM, Mass., July 15, 2024 (GLOBE NEWSWIRE) -- ...
MM&M

DeepIntent fine-tunes tech to optimize ad campaigns, boost script lift

Health-tech firm DeepIntent announced it has received a patent for its DeepIntent Outcomes technology, a platform that aims to increase script lift and boost business outcomes for marketers. The ...