The Vizio-led Open Addressable Ready (OAR) effort -- which promotes and scales up national addressable TV campaigns -- says seven key technology partners have met certification specifications. The ...

LEDs are getting smaller and smaller, and the newest generations of indexable RGB LEDs are even fiddlier to use than their already diminutive predecessors. [Alex Lorman] has written some notes about ...

How often do you find yourself having to pause a project to make a test circuit or write some test code to find the source of a problem? Do enough variations of the same test and you’ll eventually ...

Nine major programmers are set to begin trials of Project OAR’s addressable TV technology. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests on June 24, while Disney ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is ...