If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...

which simplifies combining maps and analytics. For example, Dynamics 365 Marketing includes customizable customer-journey templates that present buys with content and actions based on how they ...

While there’s no perfect version of customer journey mapping, I’m a big fan of Jay Baer’s Content Marketing Institute. Last month they published a great template to help you map your ...

Create a customer strategy using a template. A white-glove experience ... as well as areas you can improve. 3. Map the customer journey. Before you can implement a company-wide initiative, you ...