But a company's target market generally must be large enough to earn a profit. Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its ...

Need some inspiration? Here are some real-life examples of how target marketing has been used successfully to connect with specific customer segments. These businesses have effectively tailored their ...

In this scenario, it is up to the business to define its market and cater its offering to its target group. Restaurants are a good example. If a restaurant is near a college, it can market its ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...