But a company's target market generally must be large enough to earn a profit. Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its ...

For a small business such as a pizza shop, for example, its target market may be all residents within a five-mile radius of the shop's location. The shop owner can target this market by placing ...

In this scenario, it is up to the business to define its market and cater its offering to its target group. Restaurants are a good example. If a restaurant is near a college, it can market its ...

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