was sitting at the kitchen table with two older boys. The older boys were arguing about the bowl of Life cereal between them. Why someone had poured one bowl of cereal, poured milk over it ...

As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into ...

PepsiCo’s Life is launching a multigrain cereal aimed at bringing functional benefits to the breakfast table. The cereal, called Mighty Life, is available in two varieties: Strawberry Blueberry ...

the finicky kid who stuns his two brothers when he warms to Life cereal. “He likes it!” one brother exclaims. “Hey Mikey!” Those 30 amusing seconds at a kitchen table have been around for ...

For Life Cereal, the newest offerings, Mighty Life, are designed to appeal to all ages in both flavor and function. Cereal is more than just a quick bite to start the day. In many ways ...

The Grand Cereal Parade and World's Longest Breakfast Table will still be part of the ... Creek with a goal of enriching the quality of life and contributing to the economic development of Battle ...

It immediately brings to mind an incredibly popular commercial from the 1970s of a cute, round-faced toddler shoveling down Life cereal. The slogan was never actually uttered in the original 1972 ...