At the heart of the collection is the Swarovski Swan. For this milestone year, the swan is reimagined in a new design that pairs it with its mirror image, their necks intertwined to form a heart.

After 32 years, the iconic crystal brand Swarovski has updated its Swan logo. The Austrian company contracted General Idea — the same New York-based agency that’s worked with Louis Vuitton ...

Crystal brand Swarovski has updated its swan logo as part of a wider rebrand that includes 28 new immersive spaces around the world. The design work has been completed in-house, led by the company’s ...

The other inspiration is the company’s iconic symbol: the swan. Each tiara is set with 233 baguette and round cut Swarovski Zirconia and crystal stones. Nine silver loops represent an artistic ...

The stunning bracelet is a showstopper that’s sure to win hearts. The bracelet features Swarovski’s iconic swan emblem in pink crystal and rose gold-tone plating. It’s a versatile piece that ...

The Iconic Swan collection represents love, joy, eternal beauty and vitality. The Swarovski swan blends the all-over pave of red crystals and pearls to add a touch of glamour to necklaces ...

Swarovski on Wednesday unveiled its largest flagship store on Fifth Avenue in New York. Timed to open for the holiday season, the 14,400-square-foot retail space boasts an immersive experience of ...