Let's imagine that you are the type of person willing and able to spend this much money on a can of discontinued '90s soda.

Coke threw the guys a celebration involving a '90s playlist, a Surge cake, Surge decorations, and of course plenty of the soda itself. So why exactly does the soda inspire such strong feelings?

Where briefly beloved drinks like TAB and Surge, the discontinued '90s soda, fell by the wayside (with honorable efforts to revive them by fans), Mr. Pibb managed to live on. In 2001, Coca-Cola ...