The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

We are told to follow our passions, to find something we love and do it with gusto. We are encouraged to pursue our dreams, and as a result of this pursuit, we will find success. This is a great way ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

How do you measure success? From the time you were a young child, you have been receiving messages of what success looks like from your family and society, as a whole. You were indoctrinated with how ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

As a former public school teacher, I was surprised by what homeschooling my own kids taught me about learning beyond grades ...

As noted in my May 2001 column, benchmarking is used by companies throughout the world to match their performance to the best firms when it comes to critical aspects of operations. This month, it's ...