While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Introducing a new best-practice framework for investor segmentation to drive AuM growth, build stronger investor relations, and reduce acquisition costs. TheChallenge — Traditional Segmentation ...

Retailers that have identified and analyzed their customer base over the past year may find a new use for that work now that the economy is more unsettled. The knowledge gained by putting customers ...

Automated email workflows help map out customer journeys in proper structures, from awareness to retention, using triggers based on customer beha ...