Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...

Healthy -- and pricey -- snacks from Erewhon are among the new status symbols for Gen Z. Los Angeles Times via Getty Images Young Americans are hungry to assert their social dominance — and they’re ...

The 1957 Chevrolet Bel Air did more than move families from driveway to drive-in. It crystallized a moment when American ...

The ultra-rich are turning to new ways to signal wealth as luxury dupes, weight-loss drugs, and cosmetic procedures become more accessible to the general public. Now, new ways of flaunting wealth have ...

In any given year, there are obvious signs that someone is wealthy, like flashy cars and giant houses. But there are also subtle signs that indicate a positive financial well-being. Those little ...

I still remember clutching a Beanie Baby in each hand at the age of five, begging my parents to buy me just one more. While these trends may seem harmless at first glance, they reflect a deeper ...

Did you ever meet someone who seemed to fall for almost any little trick in the book? In the world of status symbols, that seems to be the case all the time. Most of us average people tend to snap up ...

Once confined to adolescent years, braces have undergone a remarkable transformation in social perception. As more adults opt for orthodontic treatment, these dental devices have evolved beyond their ...