Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

The invention of sprites triggered a major shift in video game design, enabling games with independent moving objects and ...

In mid-April at CinemaCon in Las Vegas, a small herd of student filmmakers donning the same white shirts stamped with the Sprite logo brushed shoulders with Hollywood celebrities. Their uniformity was ...

Sprite Limelight, a new music program produced in conjunction with an amazing and diverse ensemble of international musical talent, will be hosted by James Blake. Sprite’s new global brand narrative, ...