Puma’s stock nears 9-year low as ‘trade disputes’ hit sales of sports apparel
Shares of Puma tumbled Wednesday, nearing a nine-year low, after the German sportswear group warned that geopolitical ...
A Muslim Athlete Needed Modest Sportswear. Now She Sells It to Others.
Seeking balance between religion and comfort while playing basketball, Kiandra Browne realized there was a need for better ...
Columbia Sportswear tech goes back to the moon
Last year, Columbia’s Omni-Heat Infinity technology wrapped part of a lunar lander that Intuitive Machines sent to the moon, ...
On: A New Symbol for the Middle Class in Sports Apparel
In the competitive world of sports apparel, the Swiss brand On is making waves. Characterized by impressive growth, On is challenging industry norms typically dominated by giants like Adidas and Nike.
Adidas Rejoins Liverpool FC: A New Era of Sportswear Begins
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...