Social media marketing is a one-to-one relationship-building tool for businesses. Though it allows you to speak to many at once, the interaction feels more personalized to your customers. They're ...

All new social media accounts must be approved by the Division of University Marketing and Communications (UMAC). If you are interested in creating a new social media account for a Drexel ...

If you want to keep your social media presence pristine, follow these 15 best practices to avoid online snafus, as shared by the members of Forbes Business Council. Members pictured from left to ...

For further guidance, review UB’s Historical Content Best Practices. Avoid utilizing photos of students or employees on social media that do not correlate to the content. Images of students and ...

A key first step in creating your social media strategy is deciding on the best channels to use to reach your audience. As you decide which social networks to use, you will also need to define your ...

“It’s becoming increasingly difficult to succeed in social media with generalist content. Specializing in a more specific niche will help you gain not just followers but true fans.” ...

Brand fails on social media can be nerve-wracking, but they’re also largely preventable. If you put best practices in place, your company will be able to make the most of social media without risking ...

The evolution of social media marketing in 2023 presents a landscape brimming with exciting possibilities. With new technologies, shifting consumer behaviors, and emerging platforms, marketers ...

Statistically, Linkedin has emerged as the best social media platform for B2B brands. – Candice Georgiadis, Digital Agency, Inc Most of our client communication happens in design reviews ...