First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and ...

The texture perm adds soft waves to the hair and is perfect for the carefree summer months because the season's hairstyles have and always will be centered around natural-looking beach waves." ...

But you can expect the end result to be waves—maybe beachy waves or loose waves or somewhat tighter waves but wavy hair all the same. Of course, that’s not to say you can’t get a perm if you ...

"A digital perm uses heated, digitally controlled rods to create soft, more natural-looking waves that are more defined when dry," explains Jennifer Korab, a celebrity hairstylist, colorist ...

Perms in those days never looked soft or natural ... and styles stay trend-conscious and fashion-forward. The sultry beach wave Hough shared on Instagram is only one of the options you can ...

Beach wave perms are great for anyone looking to use ... “Modern perms can be done to get loose beachy texture and waves, and can also be more natural appearing,” explains hairstylist Guy ...

After a few days, his perm settled into loose waves. At that point, "I thought it looked fantastic," he said. "I had no shame." He discovered his perm made all sorts of hairstyles possible ...

You don’t have to make a trip to the beach to get massive waves. A beach wave perm provides that soft, tousled look (only it lasts up to four months, as opposed to one day). If you have straight ...