A Snapdeal spokesperson, however, said that the exact breakup of the Rs200 crore expenditure can’t be provided. This is the company’s second logo change since it was founded in February 2010.

With the heat of competition rising in Indian e-commerce, online marketplace Snapdeal has rebranded itself with a new logo and campaign named Unbox Zindagi. Throwing their red-and-blue logo out ...

Snapdeal, run by Jasper Infotech Pvt. Ltd, has unveiled a new logo and tagline, Unbox Zindagi (or Unbox Life), as it seeks to position itself differently in the hyper-competitive e-commerce business.

At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration. Our new logo is ...

Online marketplace Snapdeal has unveiled a new logo and tagline – Unbox Zinadgi – as part of its efforts to remodel the brand. The Gurgaon-based company has done away with its colour palette ...

It also unveiled a new logo. It has reportedly invested about $30 Mn (INR 200 Cr) for the brand overhaul. The move is aimed to reposition Snapdeal as a platform that seeks to better understand its ...

Eyeing an "aspirational India", Snapdeal has invested Rs 200 crore in rebranding activities and also unveiled a new logo as the e-commerce major focuses on wooing the next 100 million potential ...

Apart from the tagline, Snapdeal has also changed its logo to leave a fresh impression on the people. Snapdeal’s new logo replaces the incumbent combination of red and blue letters, and instead ...