Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say ...

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One researcher even suggested putting warning labels on smartphones advertising their addictive properties. For many of us, just having a device in the room or at the table means we have to pick ...

Interactive videos have also proven to capture consumers? fleeting attention, underscoring the fact that marketers cannot rely on stationary forms of smartphone advertising. Recently, Mucinex ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Brazil’s President Luiz Inácio Lula da Silva has signed a bill restricting the use of smartphones at school, following a global trend for such limitations.

Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say that ...