Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

The YouTuber-to-boxing pipeline is evidently a real thing because both Jake Paul and his brother Logan have been making a name for themself in the world of combat sports. The controversial internet ...

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

Overall, Weight Watchers has risen to the top of the weight-loss industry because it has been so smart in the marketing of its products. Other companies in this market—and even in other industries—can ...

it’s easy to see why smart curation achieves so much more than manual site curation and other tactics traditionally employed by ad networks. It compensates for the loss of demand-side signals, reduces ...

Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox, commented: “Our AI smart information ... we aim to transform the advertising landscape for their ...