Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

AdOmni, a global provider of digital-first advertising platform and service, has introduced enhanced video advertising capabilities with its new program: Smart Video Everywhere. It said: “In an era of ...

Overall, Weight Watchers has risen to the top of the weight-loss industry because it has been so smart in the marketing of its products. Other companies in this market—and even in other industries—can ...

Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox, commented: “Our AI smart information ... we aim to transform the advertising landscape for their ...

About Samsung Ads Samsung Ads delivers Advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a unique source of TV data ...